MY TRAVEL MAP
gifts you want to giveMy Travel Map is a brand that brings together curated travel goods and thoughtfully selected pieces for the home, sourced from well-known international design brands. Built around the idea of meaningful gifting, it offers objects that carry a sense of place, memory and personal connection.
The visual identity draws from a warm, vintage-inspired palette and Mediterranean references - sun-washed tones, textured neutrals and nostalgic details. The system balances playfulness and structure, allowing the brand to feel both expressive and consistent across digital and physical touchpoints.
Client
My Travel Map, Zagreb, Croatia
Scope:
Brand Identity & Social Media System
The Journey
01 / THE CHALLENGEMy Travel Map offered a carefully curated collection of travel-inspired gifts, home accessories, and design products from different international brands. The challenge was bringing this diverse product range into a cohesive visual story. With no clear visual identity and an inconsistent social media presence, the brand lacked the structure needed to feel recognizable and memorable.
02 / THE SOLUTIONWe developed a warm, travel-inspired visual identity that unified the brand's diverse product categories under one recognizable aesthetic. Through a refined color palette, custom brand elements, and a consistent content system, we transformed scattered visuals into a cohesive brand experience while preserving the playful spirit of travel and discovery.
03 / THE RESULTMy Travel Map gained a clear and consistent visual presence that connected products, content, and brand storytelling. Instead of competing for attention, individual products became part of a larger narrative, creating a more recognizable, engaging, and professional brand experience across social media and digital touchpoints.
client loveFrom brief to delivery, Aleksandra worked quickly and efficiently to create a complete brand identity and social media system that transformed my business. I finally have a clear visual direction, structure, and everything I need to create content easily and independently. I only wish I had done this sooner - it would have saved me hours of trial and error. Working with Aleksandra was effortless, and even after delivery, she remains available for support. I truly feel I can rely on her.
Highly recommended. Every brand needs this.
dunja kozarić, my travel mapWHEN YOUR BRAND IS READY, IT’S TIME TO GIVE IT FORM
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