PROSTOR ZA TERAPIJU
therapy spaceProstor za terapiju is a concept that provides psychotherapists with thoughtfully designed rooms for client sessions. The space was created specifically for therapeutic work, offering a calm and welcoming environment that supports both therapists and their clients.
The visual identity takes inspiration directly from the interior. Dark, grounding tones combined with deep green and refined gold accents reflect the atmosphere of comfort, trust, and quiet professionalism that defines the space.
Client
Prostor za psihoterapiju, Zagreb, Croatia
Scope:
Brand Identity & Social Media System
Year:
2024
The Journey
01 / THE CHALLENGEProstor za terapiju was created to support therapists at the beginning of their professional journey. The challenge was to build a visual identity from the ground up that reflected not only the physical space itself, but also the feelings of safety, trust, support, and belonging that the brand wanted to offer therapists starting their practice.
02 / THE SOLUTIONInspired by the interior design of the space, we developed a calm and welcoming visual identity built around warmth, trust, and simplicity. The visual system translated the atmosphere of the therapy room into a recognizable brand presence both online and offline—across social media, educational content, and client communication.
03 / THE RESULTThe result is a cohesive brand that feels as inviting online as it does in person. Prostor za terapiju launched with a visual identity that communicates professionalism, comfort, and emotional safety, helping therapists feel supported before they even step into the room.
client love“When the time came to bring my physical space into the digital world, I knew I wanted Aleksandra to be part of that process. Working with her was exactly what I hoped for — simple and creative.
Curious and energetic, she asked thoughtful questions and, more importantly, truly listened to what mattered to me. I’m excited to use everything she created to make my content feel effortless.
Working with her was a real pleasure, and I hope we’ll collaborate again.”
Iva Gospodinetić, Prostor za psihoterapijuWHEN YOUR BRAND IS READY, IT’S TIME TO GIVE IT FORM
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